Mentos Manifest Against Boredom
Elbow Smashing the tedium I have a dream! Not alone, but with an army of fighters! And you can be one of them. Follow our #commandmentos, and join us for the battle that will blow up the monotony. We invented Lucha-Lucha, a wrestler on a journey, fighting against the boredom on Mentos Brazil Facebook page. And we won the Mentos Brazil Social Content pitch with this idea. More than 8k likes on the Facebook page after the first week.
Elbow Smashing the tedium
#commandmentos
#commandmentos
Client:
Mentos, Perfetti Van Melle
[ My role ]
Creative Concept
Art Direction
Mentos, Perfetti Van Melle
[ My role ]
Creative Concept
Art Direction
Art
Creative Concept
Claudio Villa, Jay Sassini, Roberto Fabri, Bia Bonani
Art Direction
Claudio Villa, Jay Sassini
Copy
Jay Sassini, Tatiana Pereira
Video
Creative Concept
Jay Sassini
Filmed by
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